canada goose website
design direction digital design brand identity
We developed a responsive website to tell the Canada Goose story differently. By profiling "Goose People," talented explorers, racers, photographers, and experts in their field by putting a human face to the talents behind the brand. We also include interactive elements such as animated gifs and technical videos that help consumers understand why they should choose Canada Goose over counterfeit products. And finally, we made sure to provide product filters to help close the purchase decision by assisting consumers in finding the jacket that fits their needs.