APPROACH
I believe the best creative work happens when people feel supported, trusted, and challenged to do their best work. As a creative leader and mentor, I focus on creating thoughtful, high-standard environments where ideas can evolve with clarity and care.
I bring a calm, collaborative approach to guiding teams, shaping concepts, and offering creative direction — whether I’m working with people, clients, or emerging AI-assisted workflows. At every stage, my goal is the same: to bring intention, judgment, and craft to the work, and to help ideas reach their fullest potential.
specialIties
Art Direction. Design Direction. Creative Direction. Brand Systems & Identity. Creative Strategy. Campaign Development. Visual Storytelling. Critique & Creative Feedback. Mentorship & Creative Leadership. Generative AI–Enhanced Creative Workflows. Visual Evaluation & Image Judgment.
things I love
Being a dad. A husband. Super Heroes. Pinterest. Lego. Elvis. Modigliani. Zaha Hadid. Movies. Disco. Red Wing boots. Hiking. R&B. No. 13. Chocolate chip cookies and cold milk. Typography. A crisp white shirt. OO7. Levis. Ellsworth Kelly. Murses. Moleskins. Audiobooks. Josef Albers. Black turtlenecks (when I'm not wearing a crisp white shirt). Podcasts. Travel. Mentoring. Netflix. Burgers. Anything well crafted.
TOOLS AND CAPABILITIES
Adobe Creative Suite (Photoshop, Illustrator, InDesign). Figma. Runway (AI Video & Motion). Generative AI Tools & Workflows. Creative Systems & Design Systems. UX & UI Fundamentals. Wireframing & Responsive Layouts. Web Accessibility (WCAG / AODA). Remote Collaboration & Distributed Teams. Photo-Shoot & On-Set Art Direction. Environmental & Experiential Design.
clients I've worked on
RETAIL | The Hudson's Bay, Canada Goose, Canon, Fuji film, GoodLife Fitness, Herbalife, Holt Renfrew, Home Outfitters, Ikea, Lavalife, Love Craft, Miele, Olympus, Rakuten Kobo, Reliance, Rona, Scott’s Towels, Swiss Herbal, Vaseline AUTOMOTIVE | Mercedes, BMW, Ford, Honda FOOD | Clover Leaf, Harvey’s, McDonald's, Molson Canadian, Sobey's, South Street Burgers, Mucho Burrito, Dr. Oetker TECH | Tensor Machinery EDUCATION | York University, UNB University of New Brunswick, Branksome Hall GOVERNMENT | AGO Art Gallery of Ontario, Canadian Advertising Museum, Ministry of Health and Long Term Care, ROM Royal Ontario Museum FINANCIAL | Mackenzie Financial, Capital One, IG Wealth Management, NEI Investments, Ethical Funds, Northwest Funds, B2B Bank SERVICE/PRO BONO | Habitat for Humanity, CFRB, Diabetes Canada, Girl Guides of Canada, Marshall McLuhan Award, World Wide Short Film Festival
awards I've won
One Show. Canadian New Media Awards. Advertising & Design Club of Canada (ADCC). Marketing Awards. Summit International Awards. Council for Advertising & Support of Education (CASE). Applied Arts. Extra Awards.